Twelve construction LinkedIn plays.
Each play is a campaign template we've either run or refused to run. Pick the one that matches your current deal motion.
LinkedIn for ConTech Founders
Turn a founder profile into the top revenue channel for a construction software company.
Open sheet →Winning Construction Tenders via LinkedIn
Use LinkedIn to get on the PQQ shortlist — not fight for it after.
Open sheet →Positioning ConTech Against Incumbents
How to be the honest, sharper alternative — without sounding like every other challenger.
Open sheet →Construction Thought Leadership
Turn 25 years on site into a body of public work your buyers actually read.
Open sheet →LinkedIn for Construction BD
Build a repeatable BD motion across your senior team without turning them into influencers.
Open sheet →Industry Association Engagement
Use LinkedIn to sit inside the conversations that shape frameworks, standards and procurement.
Open sheet →Project Showcase Content
Turn completed jobs into durable proof your next buyer will actually read.
Open sheet →Cold DMs to Construction Decision-Makers
The DM script, trigger logic and follow-up cadence that actually gets replies from commercial directors.
Open sheet →Founder-Led Content for Construction
Build a weekly content rhythm around the person everyone trusts — without burning them out.
Open sheet →Partner & Channel Development via LinkedIn
Reach the system integrators, resellers and allied consultancies who can multiply your reach.
Open sheet →Inbound Leads for Construction SaaS
Build a content and engagement engine that produces demo requests from Tier 1 buyers week after week.
Open sheet →Executive Profile Optimisation for Construction
The profile rewrite, featured section strategy and positioning audit that turns a senior profile into a BD tool.
Open sheet →Ready to run this play for your ConTech?
Book a 30-minute strategy call. Bring one deal you want to unstick. We'll map the LinkedIn plan live — no deck, no pitch.