BUILDoutDWG — LINKEDIN / CONTECH
DWGDWG-H01
TITLEBUILDout — Construction LinkedIn
DISC.PROC
SCALE1:4
REVA
SHEET1 OF 3
§ 01 — ASSEMBLY DIAGRAM

How the BUILDout growth engine actually fits together.

Two legs, ten parts, one assembly. Content earns you the right to be in the conversation. Outreach starts the conversation. Both fail without the other.

§ 02 — The Two Legs
PART A — Authority leg

The content that earns the reply

  1. A-01
    Profile rebuild
    Banner + headline + about + featured + experience
  2. A-02
    Editorial plan
    Weekly topics mapped to deal stages
  3. A-03
    3 posts / week
    Drafted in founder voice, reviewed in 48h
  4. A-04
    Comment strategy
    Top-of-funnel engagement on target accounts
  5. A-05
    Featured rotation
    High-performing posts pinned + refreshed
PART B — Outreach leg

The DMs that start the meeting

  1. B-01
    ICP list
    Target accounts + roles + seniority
  2. B-02
    Connection requests
    Hand-shaped, max 100/week
  3. B-03
    Cold DMs
    200–400/mo, conversation-led, never templated
  4. B-04
    Reply triage
    Qualified threads handed to you in Slack
  5. B-05
    Booking handoff
    Meetings land in your Cal / Calendly
§ 03 — 90-Day Phasing
DWG-H03 · GANTT / PHASING
Wk 01
Discovery + profile build
Foundation
Wk 02
First posts + ICP list lock
Foundation
Wk 03–04
Engine warm-up
Foundation
Wk 05–08
DMs live + content compound
Execution
Wk 09–12
Hockey stick
Execution
Wk 13+
Ongoing monthly retainer
Compound
§ 04 — Scope Sheet
INCLUDED

In the monthly retainer

  • ✓LinkedIn profile rebuild (one-off)
  • ✓3 posts/week in founder's voice
  • ✓Editorial calendar + topic research
  • ✓Target-account commenting strategy
  • ✓200–400 hand-shaped cold DMs / month
  • ✓Reply triage + weekly Slack handoff
  • ✓Monthly performance report
NOT INCLUDED

What we don't do

  • —LinkedIn automation tools (Dux, Expandi, Phantombuster)
  • —Paid LinkedIn ads (happy to partner with an ads agency)
  • —Lead databases scraped from third parties
  • —Generic 'industry best practice' content
  • —Vanity-metric reporting (follower counts, impression totals)
  • —Engagement pods or reaction-farming
  • —Work outside construction, ConTech, PropTech, built environment
§ DWG-CTA-HOW

Still want to see the play before you book?

We'll walk you through the full 90-day sheet for a client you resemble. No deck. No pitch. Just the drawings.

Book a 30-min call →See the 362K playbook first