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TITLEBUILDout — Construction LinkedIn

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§ LIBRARY — FIELD NOTES

Field notes from construction LinkedIn.

What we've learned running LinkedIn for ConTech founders and construction firms. No generic content marketing. No SaaS frameworks dressed up as construction advice.

§ 02 — Most Recent

FEATURED · DWG-G15

2026-04-10·11 MIN READ

PropTech Go-to-Market via LinkedIn: A Sector-Specific Playbook

If you're selling software to asset managers, landlords, and property operators, the ConTech playbook will underperform. Here's what changes.

proptechgo-to-marketlinkedinreal-estate

Read the sheet →

How to Turn One Industry Event Into Six Weeks of LinkedIn Content

Pre-event, at-event, post-event. The whole playbook.

DWG-G13·11 MIN

Construction Marketing ROI Benchmarks (What Good Actually Looks Like)

A sceptical founder's guide to what the industry is really spending and getting.

DWG-G12·10 MIN

LinkedIn vs Trade Shows: The Real ROI Comparison for Construction Firms

£48k at three shows or £12k on one LinkedIn programme. The numbers, end to end.

§ 03 — Full Archive

DWG

Title

Read

Published

PropTech Go-to-Market via LinkedIn: A Sector-Specific Playbook

PropTech is not ConTech. The buyers, content, and channels are different.

How to Turn One Industry Event Into Six Weeks of LinkedIn Content

Pre-event, at-event, post-event. The whole playbook.

Construction Marketing ROI Benchmarks (What Good Actually Looks Like)

A sceptical founder's guide to what the industry is really spending and getting.

LinkedIn vs Trade Shows: The Real ROI Comparison for Construction Firms

£48k at three shows or £12k on one LinkedIn programme. The numbers, end to end.

Building a Founder Personal Brand in Construction (Without the Cringe)

You can be visible in construction without becoming a LinkedIn caricature.

How to Showcase Construction Projects on LinkedIn Without Looking Like a Brochure

The difference between a project photo that converts and one that gets 11 likes.

How to Grow a Construction Software Business on LinkedIn

From zero to £1m ARR via a single founder's LinkedIn account.

LinkedIn for Construction Associations, Trade Bodies, and Networks

A playbook for CIOB chapters, RICS groups, ICE branches, and industry networks.

Cold DMs to Construction Decision Makers That Actually Get Replies

5-8% reply rates are achievable. Here is the playbook.

362,542 Impressions in 90 Days: How We Ran LinkedIn for a UK Construction Firm

+1,104% YoY reach, 166,659 people reached, 1,731 engagements. The full anatomy of the account that outperformed paid.

How LinkedIn Presence Helps You Win Construction Tenders

Your PQQ score, your case study page, and your LinkedIn feed are now one asset.

Construction Buyer Personas on LinkedIn (and How to Target Them Properly)

The commercial director does not buy the same way as the head of digital.

50 LinkedIn Content Ideas for Construction and ConTech Founders

Actual post ideas, not "share your story" non-advice.

How to Position a ConTech Product Against the Incumbents

Asta, Procore, Aconex, Viewpoint. Here is how to sell against them without lying.

A LinkedIn Strategy That Actually Works for ConTech Founders

Forget the growth hacks. Here is what moves pipeline in construction software.

§ DWG-CTA-GIDX

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