A construction LinkedIn shop, not a marketing agency.
BUILDout was built because every ConTech founder we talked to was getting the same two answers: either a generic B2B agency running LinkedIn automation at scale, or a £15K/month PR firm selling trade-press mentions that never produced a demo.
We do one thing — LinkedIn outreach and content for construction — and we do it for a small number of clients at a time. That discipline is why the engine compounds.
- Founded
- 2024
- HQ
- Richmond, London
- Team
- 3 operators + founder
- Clients / month
- 3 (capped)
- Average retainer
- £1,083 / seat / month
- Min. term
- 3 months (Growth) · 6 months (Enterprise)
- Best record
- +1,104% impressions YoY, 90 days
- Vertical
- Construction / ConTech only
- Sister brand
- Two Cores Ltd
One vertical, compounding
We only run LinkedIn for construction, ConTech, PropTech, and built-environment adjacents. Every insight from one client feeds the next — every buyer we talk to sharpens the next campaign.
Humans, not automations
No Dux, no Expandi, no Phantombuster. Every DM is shaped by a human operator who has read the target's last 30 days of content. This is slower and more expensive per message, and it's the reason our reply rates hold.
Comments are the pipeline
Reactions are vanity. Comments are new conversations with self-identifying buyers. We optimise the comment column, not the reaction column.
Copy structure, never voice
We study what works in construction LinkedIn. We never copy another founder's voice — we tune yours until it's unmistakable.
Measured like an engineer
Every monthly report leads with conversations started, meetings booked, and pipeline created. Impressions and followers are the trailing indicators, not the KPI.
Three clients / quarter maximum
We cap new onboarding at 3 per quarter so every founder gets a senior writer and a named DM operator. If we're full, we'll tell you on the call — not sell you.
The name is a drafting abbreviation.
On a construction drawing, BLD is shorthand for "build" and OUT marks the element that breaks the sheet boundary — the part that reaches beyond the plan. That's the work: take the thing you've built, and reach past the drawing set to the buyer.
We also just think it looks good on a title block.
Think we might be a fit?
Book a 30-minute call. We'll tell you on the call whether this quarter is open — and if it isn't, we'll say so rather than sell you a seat.