BUILDoutDWG — LINKEDIN / CONTECH
DWGDWG-001
TITLEBUILDout — Construction LinkedIn
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§ 01 — GROWTH ENGINE / CONTECH

The LinkedIn growth engine for ConTech founders and construction firms.

We write the content, run the DMs, and engineer the engagement — so innovative construction companies stop being invisible to the decision-makers who need them. Priced like an engineer, measured like one.

Callout — 90-DAY CAMPAIGNREV A
362,542
↳ impressions generated in 90 days
+1,104.1% YoY

Single ConTech client, Dec 2025 – Mar 2026. Hockey-stick on file.

Impressions / 90 days
362,542
+1,104% YoY
Unique members reached
166,659
Construction decision-makers
Social engagements
1,731
1,456 reactions / 199 comments
Monthly fee cap
£3.25K
Growth Engine retainer
§ 02 — Services / Assembly
DWG-002 · SERVICES

Four parts. One growth engine.

LinkedIn growth for construction only works when content, cold outreach, and third-party engagement run together. We run all three — on top of a profile engineered for buyers, not recruiters.

DWG-S01

Founder-led content engine

3 posts/week, written in your voice, tuned for construction buyers. Editorial calendar mapped to your deal stages, not a content-marketing rulebook.

  • 12 posts / month
  • Review cycle: 48h
  • Tone calibration included
DWG-S02

Cold DM outreach

Targeted, contextual DMs to your ICP — main contractors, Tier 1 innovation leads, SaaS buyers. No generic automation. Every message reads like you wrote it at midnight.

  • 200–400 DMs / month
  • Conversation-led, never templated
  • Meetings booked to your Cal
DWG-S03

Industry engagement

We find the right threads on BIM, modular, site-safety, procurement — and plant you there with substance. Comment strategy is where ConTech visibility compounds.

  • Daily engagement scheduling
  • Target-account commenting
  • Competitor conversation mapping
DWG-S04

Profile transformation

We rebuild the founder and exec profiles into signal-dense resources. Banner, headline, about, featured, experience — all re-engineered to convert.

  • Profile rewrite (all fields)
  • Custom banner + featured set
  • 90-day post showcase
§ 03 — POSITIONING

We only run LinkedIn for construction.

No crypto. No ecommerce. No "we do every vertical". The buyers read the same journals, go to the same trade shows, know the same Tier 1s. That's where our narrative advantage comes from.

If you sell into construction, or build software for construction, we know your buyer's objections before you walk into the room.

Target · 01
Main contractors
Tier 1 + regional
Target · 02
Subcontractors
MEP / finishes / groundworks
Target · 03
Construction SaaS
Scheduling, H&S, BIM, site ops
Target · 04
PropTech
Owner / developer / asset tools
Target · 05
BIM + design tech
Revit, IFC, coordination
Target · 06
Modular / off-site
DfMA, MMC, prefab
§ 04 — Assembly Diagram
DWG-004 · TWO-PRONGED STRATEGY

Authority above the line. Outreach below it.

Content earns you the right to be in the conversation. Cold outreach starts the conversation. Both fail without the other. We run both.

PART A — Authority

The content leg

  • A1Weekly editorial plan mapped to your deal stages
  • A23 posts / week in the founder's voice, reviewed in 48h
  • A3Commenting strategy on target accounts + competitors
  • A4Featured post rotation + banner / headline tuning
PART B — Outreach

The DM leg

  • B1ICP list engineered per campaign (project / geography / role)
  • B2200–400 hand-shaped DMs / month — no automation spam
  • B3Reply triage; qualified conversations handed to you in Slack
  • B4Booked meetings land directly in your Cal / Calendly
REV A · Note
The content leg is what makes the DM leg work. Cold messages from a profile with no proof read like cold messages. Cold messages from a profile that has been publishing for six weeks read like a peer.
§ 05 — TESTIMONIAL / ANONYMISED

"Our cold DMs stopped landing the minute we started publishing. Now the DMs feel like replies from a peer — not strangers."

— Founder · UK Construction Technology SaaS · 2026-03 · Client file DWG-CL-01
DWG — CLIENT STATS · 90 DAYS
Impressions
362,542
Impressions Δ YoY
+1,104.1%
Members reached
166,659
Reactions
1,456
Comments
199
Reposts
31
Profile views Δ
+312%
Inbound DMs / wk
8 → 23
§ 06 — Sheet Index
§ DWG-CTA-HOME

Ready to run this play for your ConTech?

Book a 30-minute strategy call. Bring one deal you want to unstick. We'll map the LinkedIn plan live — no deck, no pitch.