362,542 impressions in 90 days.
One ConTech client. Dec '25 → Mar '26.

Every number on this sheet is LinkedIn Analytics ground-truth. The company is anonymised because non-compete; the export is not. Client file: DWG-CL-01.

Callout · Δ vs prior year

+1,104%

↳ impressions · YoY · source: LinkedIn Analytics

§ 02 — Hockey Stick / Impressions

DWG-R02 · MONTHLY IMPRESSIONS

Monthly impressions · Apr '25 → Mar '26

Flat baseline through autumn; inflection the week BUILDout started content + DMs.

Monthly impressionsEngagement trigger

§ 03 — Engagement Breakdown

DWG-R03 · 1,731 ENGAGEMENTS

Reactions, comments, reposts — parsed.

The comments column matters more than the reactions column. 199 substantive comments means 199 new conversations with buyers who self-identified. That's the pipeline.

Reactions

1,456

Comments

199

Reposts

Saves (est.)

REV A · Editor's note

199 comments is the signal. 1,456 reactions is the noise. We optimise for the signal column — because that's the column where budget-holders self-identify.

§ 04 — Construction Phasing

DWG-R04 · 90-DAY PHASING

What actually happened, week-by-week.

PH-01 · Wk 01–02

Profile rebuild + archive purge

—Banner, headline, about, featured reworked
—Archive of 24-month post history audited and trimmed
—Target account list locked (n=412)

PH-02 · Wk 03–06

Content engine warm-up

—3 posts/week shipped in founder's voice
—Commenting strategy on 26 target accounts launched
—First DM cohort (n=80) fired, 23% reply rate

PH-03 · Wk 07–10

Compound

—Impressions compound to 86K / month
—Inbound DMs cross 20/wk threshold
—Featured post stack refreshed; banner rotated

PH-04 · Wk 11–13

Hockey stick

—196K impressions in Mar '26 alone
—Tier 1 main contractor meetings booked from content
—1,731 total social engagements logged for campaign

§ DWG-CTA-RESULTS

Want a 90-day sheet that looks like this for your ConTech?

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362,542 impressions in 90 days. One ConTech client. Dec '25 → Mar '26.