Twenty construction verticals we work.
Every sheet is a separate playbook. Pick the vertical that matches your buyer. The rest is a different set of problems, personas and weekly content angles.
Construction Technology
Built for founders who need pipeline from people who still think "digital" means a spreadsheet with conditional formatting.
Construction Software
When "our TAM is every contractor in the UK" is making your funnel worse, not better.
PropTech
PropTech's buyers are property people first and technology people fourth — your outreach needs to reflect that order.
BIM Software
Where your buyer is a BIM Manager who trusts Revit, distrusts Autodesk, and has opinions about IFC that predate your company.
Construction SaaS
For founders who know their product works but can't explain why their CAC is £4k and their payback period is 26 months.
Site Management Platforms
For the companies fighting WhatsApp and printed A3 programmes for site-team attention.
Estimating Software
Selling into estimators and commercial directors who have spent 20 years with Causeway and aren't going to switch because your UI is prettier.
Construction Project Management Tools
Selling PM software into a market where every contractor says "we already have one" and half of them mean Microsoft Project.
Modular Construction
Selling DfMA into a developer market that still believes in traditional procurement — and the planners who think modular means a Portakabin.
Prefabrication
For prefab businesses that need to stop being treated as a commodity supplier and start being designed-in at RIBA Stage 2.
Construction Equipment Manufacturers
For plant manufacturers whose buyer is a 55-year-old plant director who has run Caterpillar for 30 years and doesn't see why he'd switch.
Main Contractors
For contractors whose pipeline still comes from word-of-mouth and who have watched competitors win work they should have been invited to tender for.
Subcontractors
For specialist subbies who are sick of being sourced through procurement portals and want to be on the design manager's shortlist.
MEP Engineering Firms
For MEP consultancies whose growth has always come from referral and who watched their competitor land a Tier 1 framework last month.
Structural Engineering Firms
For structural practices whose phone still rings because of one architect relationship — and who know that's fragile.
Civil Engineering Firms
For civils businesses whose work comes from frameworks, Highways England, and repeat client relationships — and who are watching those routes get more competitive.
Quantity Surveyors
For QS firms whose partners have always sold on reputation and referral — and who now watch younger competitors steal work via LinkedIn posts.
Architects
For practices whose founder-led content made them famous five years ago and whose LinkedIn has gone quiet while competitors' grew louder.
Property Developers
For developers whose site acquisition relies on agent relationships, and whose funding depends on being credible to LPs who have never met them.
Interior Fit-Out Firms
For Cat A and Cat B fit-out businesses fighting for shortlists in a market where the landlord's agent shortlists three firms in a WhatsApp message.
Ready to run this play for your ConTech?
Book a 30-minute strategy call. Bring one deal you want to unstick. We'll map the LinkedIn plan live — no deck, no pitch.