BUILDout against the realistic alternatives.
We'd rather you know when we're the wrong call. Eight honest comparisons — when the other option wins, when we do, and what each one actually costs once you total it up.
BUILDout vs running LinkedIn yourself (or handing it to a VA)
DIY is the cheapest option on paper. It's also the one that quietly eats your Tuesday afternoons for eighteen months.
DIY works if you genuinely have 6-8 hours a week to post, comment, and message prospects in a construction-literate voice. If you don't, a VA will post safely bland content that never gets a site meeting booked, and you'…
BUILDout vs a generic B2B marketing agency
Generic agencies are fine for SaaS. They are a slow, expensive disaster for anyone selling to Tier 1 contractors, housebuilders, or local authority frameworks.
A generalist B2B agency will sell you 'thought leadership' at £3-6K/month and spend the first quarter learning what a PQS is. BUILDout is construction-only, which is why our clients hit 362K impressions in 90 days instea…
BUILDout vs a construction PR firm
Trade PR gets you on page 14 of Construction News. LinkedIn puts you in the inbox of the commercial director who actually signs the PO.
Construction PR firms are excellent at earned media in Building, Construction News, and Construction Manager. They're not built for direct pipeline. If your goal is awareness among 40,000 readers, use PR. If it's 10 qual…
BUILDout vs advertising in Construction News, Building, or Construction Manager
A full-page ad in CN puts you in front of 40,000 readers once. A disciplined LinkedIn programme puts you in front of the 200 who matter, every week.
Trade press advertising is fine for brand awareness and recruitment campaigns. It's a terrible lead generation channel — you pay for reach you can't segment, can't retarget, and can't measure. The same budget spent on BU…
BUILDout vs Dux-Soup, Expandi, Phantombuster, and the rest
Automation tools look cheap at £40/month. They're free for the first six weeks and then suddenly cost you a 12-year-old LinkedIn profile.
LinkedIn has been actively detecting and restricting automation for three years. Tools still work until they don't, and when they don't, you lose the account — not the tool. BUILDout is humans posting and messaging insid…
BUILDout vs hiring an in-house marketing manager
A good construction marketing manager costs £55-75K all-in and takes 6 months to find. A great one takes 12 months and usually isn't available.
An in-house marketer is the right move once you're over £5M turnover and need brand, events, PR, web, and sales enablement under one roof. Below that, you're paying full-time salary for 30% utilisation and no LinkedIn sp…
BUILDout vs a cold email agency
Cold email works. It works worse in construction than almost any other B2B vertical, because the buyers don't live in inboxes and the domain warmup tax eats the economics.
Cold email is a volume game: 5,000 sends a week, 1-2% reply rate, you live with low domain reputation forever. In construction, open rates run 10-15% vs 25-35% in SaaS, and commercial directors delete on sight. LinkedIn…
BUILDout vs Digital Construction Week, Futurebuild, and UK Construction Week
A stand at UKCW costs £15-40K before flights. A year of BUILDout costs £12K. The trade show gets you three good days and a clip of business cards. We get you 52 weeks of visibility to the same buyers.
Trade shows are brilliant for industry presence, partnerships, and serendipity. They are an expensive way to generate new pipeline unless you execute the before/during/after playbook perfectly — which 80% of exhibitors d…
Ready to run this play for your ConTech?
Book a 30-minute strategy call. Bring one deal you want to unstick. We'll map the LinkedIn plan live — no deck, no pitch.